Live webinar

Conversion signals & server-side tracking: how digital agencies can maximize ad performance

February 26, 2026 at 05:00 PM CET

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What you'll learn

1. The age of signals
- Why platforms now optimize using data - not manual settings.
- What makes a strong conversion signal, and how weak signals hurt performance.
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2. Tracking in a broken browser world
- How cookies, iOS restrictions, and ad blockers break client-side tracking.
- Server-side tracking 101: what it solves and how it works.
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3. What to send: signal types & platform tips
- Online and offline conversion signals.
- Platform-specific insights for Google Ads and Meta: Enhanced Conversions, Event Match Quality, and more.
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4. Live demo
- Online conversion signals: how to do a clean server-side tracking implementation, and ensure quality setup with sGTM.
- Offline conversion signals: example of lead-based offline conversions via CRM, webhooks, and sGTM.
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6. Q&A session

Who should join

Digital agency specialists

With basic tracking knowledge, looking to level up in conversion signals and server-side tracking.

Web analysts & technical marketers

Aiming to optimize data quality and server-side workflows.

Performance marketers & media buyers

Focused on boosting performance with stronger signals and cleaner tracking.

Meet the speaker

Dan Murov
Data Tracking Lead @ Stape

Dan is an expert in server-side tracking and Google Tag Manager, helping businesses improve tracking performance and data accuracy. He regularly speaks at MeasureCamp conferences and has completed over 1,000 server-side tracking setups.

Reserve your spot!

Join us to discover how digital agencies and marketers can regain data accuracy, improve optimization, and future-proof their tracking setup.