Live webinar

Microsoft Advertising CAPI goes public: how to set it up with Stape

Oct 29, 2026 at 05:00 PM CET

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What you'll learn

1. What Microsoft Advertising CAPI is and why it matters
Learn what the public launch of Microsoft's Conversions API means for advertisers and how server-to-server events complement the UET tag and help you keep conversion tracking accurate when browser tracking is limited.
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2. How Microsoft Advertising CAPI works: data and requirements
Explore what data Microsoft Advertising CAPI needs and how it helps match conversions to your ads.
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3. Live demo: setting up Microsoft Advertising CAPI with Stape
Watch a step-by-step setup in sGTM with the Microsoft Ads UET Conversion API tag by Stape.
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4. Q&A session

Who should join

Marketers and analysts

Who want more reliable Microsoft Ads reporting

Tracking specialists and sGTM users

Who manage Microsoft Ads conversion tracking

Digital
agencies

That set up and maintain Microsoft Ads tracking

Meet the speaker

Dan Murovtsev
Product Manager @ Stape

Dan is an expert in server-side tracking and Google Tag Manager, helping businesses improve tracking performance and data accuracy. He regularly speaks at MeasureCamp conferences and has completed over 1,000 server-side tracking setups.

Reserve your spot!

Join this session to learn how Microsoft Advertising CAPI and Stape can help you send more complete conversion data to Microsoft Ads.