Stape x Meta live webinar
New way to optimize Meta Ads for in-store purchases: omnichannel ads deep dive
May 28, 2026 at 05:00 PM CET
1. Omnichannel Ads deep dive
Learn what Meta Omnichannel Ads are, who they are best suited for, and what they unlock for omnichannel-first businesses.
2. Readiness plan and key requirements
Discover a practical rollout plan, setup readiness indicators in Events Manager, and how to resolve common blockers.
3. Live demo – Conversions API for offline events
Watch a step-by-step walkthrough of setting up offline conversions and validating the setup.
4. Launch and monitor Omnichannel campaigns
Explore how to create the campaign in Ads Manager and what to monitor after launch.
5. Q&A session
With physical locations.
Responsible for Meta Ads optimization and measurement.
Supporting clients with store and website outcomes.
Brent Mackay
Product Manager @ Meta
Brent Mackay is a Product Manager at Meta focused on measurement and offline signal growth for Meta's ads platform. He works at the intersection of advertiser data, signal quality, and ad performance optimization, helping businesses get more value from their measurement infrastructure. Before Meta, Brent held product leadership roles at Terminus, Sigstr, and Angie's List, giving him over a decade of experience in ad tech, data-driven monetization, and helping advertisers turn signals into results.
Dan Murovtsev
Product Manager @ Stape
Dan is an expert in server-side tracking and Google Tag Manager, helping businesses improve tracking performance and data accuracy. He regularly speaks at MeasureCamp conferences and has completed over 1,000 server-side tracking setups.
Join this session to understand what Omnichannel Ads are designed to do, follow a practical offline conversions setup walkthrough, and leave with a clear rollout plan you can apply to your own account.
Register