1. Meta CAPI then and now
See how Conversions API has evolved, how it works alongside Meta Pixel, and what has changed for advertisers.
2. Meta CAPI in 2026: setup options
Explore the main CAPI implementation paths available today and how to choose the right approach for your setup.
3. What does a strong CAPI for Web setup look like today?
Learn what to look for in a well-configured setup, from data quality and event coverage to more reliable signal delivery.
4. Ask Meta & Stape Anything
Bring your questions about CAPI setup, implementation, troubleshooting, and best practices for an extended live Q&A.


Working with paid social ads in Meta Ads.

Responsible for Meta Pixel and Conversions API.

Managing Meta tracking setups for clients.
Katie Glass
Product Marketing Manager @ Meta
Katie Glass is a Product Marketing Manager at Meta, where she leads the go-to-market strategy across Meta's portfolio of advertiser data solutions. Over seven years at Meta, she has shaped strategy for measurement, privacy, and, most recently, advertiser data acquisition tools, including Conversions API, Meta Pixel, and Facebook SDK. With 15+ years of marketing experience across both Meta and the agency world, Katie brings deep expertise in helping brands build effective data strategies.

Dan Murovtsev
Product Manager @ Stape
Dan is an expert in server-side tracking and Google Tag Manager, helping businesses improve tracking performance and data accuracy. He regularly speaks at MeasureCamp conferences and has completed over 1,000 server-side tracking setups.

Join this session to learn how Meta CAPI has evolved, understand what a strong CAPI for Web implementation looks like in 2026, and get your questions answered directly by Meta and Stape.
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