1. What MCP is and why it matters
Learn how Model Context Protocol connects AI assistants with external tools and data.
2. Stape MCP servers: Stape, GTM, and GA4
Explore MCP integrations for Stape, Google Tag Manager, and Google Analytics 4.
3. Stape AI Assistant
See how Stape AI Assistant can support tracking-related tasks, finding information, and troubleshooting.
4. Practical demo
Watch real examples of AI assistance to analyze setups, access data, and simplify workflows.
5. Q&A session.


Exploring AI-powered workflows for tracking and analytics.

Working with server-side tracking, GTM, and GA4.

Looking for ways to improve operations with AI.
Manisha Mistry
Technical Director @ MeasureU
Manisha is a technical marketer with expertise in GA4, GTM, BigQuery, server-side tagging, and AI automations. She makes complex setups easy to follow and immediately usable for marketing teams.

Dan Murovtsev
Product Manager @ Stape
Dan is an expert in server-side tracking and Google Tag Manager, helping businesses improve tracking performance and data accuracy. He regularly speaks at MeasureCamp conferences and has completed over 1,000 server-side tracking setups.

Join this session to learn how Stape MCP servers and Stape AI Assistant can help you connect AI with your tracking tools, reduce manual work, troubleshoot setups faster, and manage platforms through more efficient AI-powered workflows.
Register