Live webinar

Understanding Google Tag Gateway: what agencies and businesses need to know

April 23, 2026 at 05:00 PM CET

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What you'll learn

1. Introduction to Gateways
Learn what Gateways are and where they fit in the measurement landscape.
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2. Understanding Google Tag Gateway
Take a closer look at Google Tag Gateway, how it works, and what businesses can expect from it in practice.
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3. Google Tag Gateway vs server Google Tag Manager
Explore the key differences between GTG and sGTM, including setup, flexibility, and the types of tracking needs each solution is better suited for.
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4. Q&A session

Who should join

Small and medium businesses

Evaluating whether GTG or sGTM is the better fit for their business.

Marketers
and analysts

Who want a clearer understanding of different server-side setups.

Digital
agencies

Comparing tracking setup options for clients.

Meet the speaker

Dan Murovtsev
Product Manager @ Stape

Dan is an expert in server-side tracking and Google Tag Manager, helping businesses improve tracking performance and data accuracy. He regularly speaks at MeasureCamp conferences and has completed over 1,000 server-side tracking setups.

Reserve your spot!

Join us to understand what Google Tag Gateway is, how it compares to server Google Tag Manager, and how to choose the approach that best matches your business needs and measurement goals.