1. What Enricher is and how it works
Learn how Stape’s Enricher stores selected user data from incoming requests and reuses it to enrich future events with missing identifiers.
2. Use case 1: Improve event match quality
See how Enricher can help increase match quality for platforms like Meta and Google by adding known user identifiers to events where they are missing.
3. Use case 2: Connect online activity with offline conversions
Learn how to enrich CRM, webhook, and offline conversion events so you can better understand which website actions lead to offline sales or later customer outcomes.
4. Use case 3: Support cross-device tracking
Explore how Enricher can help recognize the same user across devices when email or another shared identifier is available.
5. Q&A session


Helping clients improve attribution and ads results

Focused on data quality and tracking setup

Looking to boost match quality and customer journey visibility
Dan Murovtsev
Product Manager @ Stape
Dan is an expert in server-side tracking and Google Tag Manager, helping businesses improve tracking performance and data accuracy. He regularly speaks at MeasureCamp conferences and has completed over 1,000 server-side tracking setups.

Join this session to learn how Enricher can help you turn fragmented event data into more complete user profiles, improve match quality, connect online and offline touchpoints, and build more accurate attribution across the customer journey.
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