Live webinar

Google Data Manager API explained: conversions, audiences, and live setup with Stape

Sep 24, 2026 at 05:00 PM CET

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What you'll learn

1. Google Data Manager API: what changed and why it matters
See where Data Manager API fits into Google’s first-party data infrastructure, what has changed in 2026, and why advertisers should start getting familiar with it now.
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2. What can you do with Data Manager API today?
Explore practical capabilities such as uploading offline conversions, sending additional conversion data, working with Customer Match audiences, and sending data to Google platforms through a unified API.
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3. How Data Manager API works with Stape
See how Stape simplifies the connection to Data Manager API and learn how Stape tags and apps can be used to send conversion events and audience data.
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4. Data Manager API in practice: live demo
Follow a practical setup in Stape, see conversion and audience data being sent through Data Manager API, and learn how to identify and troubleshoot common implementation issues.
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5. Q&A session

Who should join

Performance marketers

Working with Google Ads conversion tracking

Tracking & analytics specialists

Responsible for server-side tracking setups

Digital
agencies

Managing Google first-party tracking for clients

Meet the speaker

Dan Murovtsev
Product Manager @ Stape

Dan is an expert in server-side tracking and Google Tag Manager, helping businesses improve tracking performance and data accuracy. He regularly speaks at MeasureCamp conferences and has completed over 1,000 server-side tracking setups.

Reserve your spot!

Join this session to understand where Google Data Manager API fits into Google’s evolving data infrastructure, see what you can already do with it through Stape, and learn how to prepare your conversion and audience workflows for the changes ahead.