Live webinar

Consent explained: practical implementation for web and sever-side tracking

January 29, 2026 at 05:00 PM CET

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What you'll learn

1. Consent fundamentals
- What consent is and why it matters for analytics, advertising, and decisions
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2. Consent regulations overview
- GDPR vs. ePrivacy Directive: the key differences
- Cookie banners vs. CMPs: understanding the distinction
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3. Consent in modern tracking
- Consent Mode v2 and its impact on GA4 and Google Ads.
- Why server-side tracking does not bypass consent
- How to apply consent correctly in Google Tag Manager
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4. Live demo
- Installing consent on a website
- Applying consent to web and server-side tags
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5. Bonus
- The Hannover court case about GTM and consent: what went wrong and how to avoid similar violations
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6. Q&A session

Who should join

Digital marketers

Responsible for analytics and advertising setups

Analytics professionals

Managing GA4 and tag management systems

Digital
agencies

Working with clients subject to GDPR & ePrivacy requirements

Meet the speaker

Dan Murov
Data Tracking Lead @ Stape

Dan is an expert in server-side tracking and Google Tag Manager, helping businesses improve tracking performance and data accuracy. He regularly speaks at MeasureCamp conferences and has completed over 1,000 server-side tracking setups.

Reserve your spot!

Join us live to remove all doubts around consent, gain a complete and practical understanding of compliant web tracking, and learn setups you can confidently reuse in your own projects.