Live webinar

Tracking challenges in
AI browsers: what marketers and analysts should know

March 26, 2026 at 05:00 PM CET

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What you'll learn

1. AI browsers overview and tracking challenges
Understand how AI browsers are changing the rules of measurement through ad blocking, cookie limitations, and consent disruption.
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2. Recognizing AI traffic
Learn how to spot AI-driven traffic and understand the current limits of detection in analytics platforms.
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3. Universal Commerce Protocol
Explore how UCP could reshape digital measurement as AI agents become part of the customer journey.
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4. Live demo
See how AI browser restrictions cut tracking in practice - and how Custom Loader helps you overcome those limitations.
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5. Q&A session

Who should join

Ecommerce and digital leaders

Preparing for the future of measurement

Analytics and martech specialists

Focused on data quality and tracking setup

Performance marketers

Looking to protect attribution and campaign insights

Meet the speaker

Dan Murovtsev
Product Manager @ Stape

Dan is an expert in server-side tracking and Google Tag Manager, helping businesses improve tracking performance and data accuracy. He regularly speaks at MeasureCamp conferences and has completed over 1,000 server-side tracking setups.

Reserve your spot!

Join us to discover how AI browsers are reshaping tracking, how to recognize AI traffic, and how to build a more resilient measurement setup for the future.

Tracking challenges in AI browsers: what marketers and analysts should know