Join us in Munich to explore how agencies can improve client performance and unlock new growth opportunities with server-side solutions – through practical sessions, live demos, peer networking, and open discussion.
✅ Learn from industry experts
Gain actionable insights from guest speakers Marcus Stade and Swarnim Bhattad from mohrstade, alongside Stape experts Dan Murovsted and Serge Shkvarnytskyi, working hands-on with server-side tracking and agency scaling.
✅ Practical agency insights
Discover how to leverage server-side solutions to instantly improve data quality, boost campaign performance, and deliver sharper client reporting.
✅ Real growth opportunities
See exactly how Stape’s tools and specialized partner workflows can help you create more client value and unlock high-margin revenue streams.
✅ Peer networking & fine dining
Connect with top agency leaders and data professionals in Munich. Exchange ideas on what is working right now for client teams – all while enjoying a premium, live-prepared brunch by a private chef.
mohrstade is a premier marketing technology consulting firm based in Munich, Vienna, Hamburg and Berlin/Potsdam. Founded in 2019 by Patrick Mohr and Marcus Stade, the company specializes in Data Collection, Data Management, Analytics, Marketing Activation, and Data Visualization. mohrstade delivers these cutting-edge services through independent, certified partnerships with leading global marketing technology vendors.
Welcome & check-in
A private chef will freshly prepare gourmet egg dishes alongside a curated selection of premium sides and refreshments.
Speaker: Marcin Pluskota (Stape), Marcus Stade (mohrstade)
Why the current signal quality is broken and how server-side tagging restores data integrity to maximize performance.
Speaker: Dan Murovstev (Stape)
A deep dive into a real-world client success story paired with a live technical demonstration.
Speaker: Marcus Stade (mohrsade), Swarnim Bhattad (mohrstade)
Get the exact knowledge, frameworks, and tools needed to successfully pitch server-side technologies to your clients and increase retention.
Speaker: Serge Shkvarnytskyi (Stape)
Open floor for your technical, strategic, and business questions.
Continue the conversation, exchange insights, and connect with peers and the Stape & mohrstade teams.
Marcus Stade
Head of Analytics & Partner @ mohrstade
LinkedIn
Marcus Stade is the founder of mohrstade and Head of Analytics. He is also the co-organizer of Analytics Pioneers, the largest analytics community in the DACH region with more than 5,000 members.
Before focusing on analytics, Marcus worked in web development and online marketing. He regularly publishes articles on digital analytics topics on his blog at www.marcusstade.de.
Swarnim Bhattad
Marketing Technology Consultant @ mohrstade
LinkedIn
Swarnim Bhattad is a Marketing Technology Consultant at mohrstade in Munich. With a background in Mechanical Engineering and a Master's degree in Mechatronics, he combines technical expertise with a strong interest in data, marketing technology and business.
At mohrstade, he works on marketing technology solutions and enjoys exploring new tools and technologies to solve analytical challenges.
Join data professionals in Munich for practical insights, peer discussion, and networking over brunch.
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