Join us in Hamburg on November 3rd to explore how agencies can elevate client performance and unlock new growth opportunities. Through practical sessions led by Stape and Meta, discover how to maximize signal quality, leverage server-side tracking, and seamlessly boost campaign ROI.
Learn from industry experts
Gain actionable insights from Meta leaders Timo Thomsen and Florian Will, alongside Stape experts Dan Murovtsev and Serge Shkvarnytskyi.
Practical agency insights
Discover how to leverage Meta's growth playbook and server-side tracking into a high-powered data enrichment engine.
Real growth opportunities
Get the exact knowledge, frameworks, and tools needed to successfully pitch server-side technologies to your clients and increase retention.
Peer networking & dining
Connect with top agency leaders and data professionals in Hamburg during our morning networking breakfast and open Q&A.
Meta is building the future of human connection, powered by artificial intelligence. With Facebook, Instagram, WhatsApp, and Messenger, Meta reaches billions of people every day - and gives businesses of all sizes the AI-powered tools to turn that reach into measurable results. By embedding AI across its advertising platform, Meta helps performance advertisers and their agency partners drive efficient growth at scale.
Welcome & check-in
Short introduction to the event, its purpose, and the key themes of the morning.
Speaker: Timo Thomsen (Meta), Marcin Pluskota (Stape)
Unpack Meta’s key signal quality and measurement frameworks. Focus on what truly moves the needle for agency clients – elevating targeting precision, data flow, and overall advertising effectiveness.
Speaker: Timo Thomsen (Meta), Florian Will (Meta)
Coffee break and networking.
Transform server-side tracking into a high-powered data enrichment engine. Discover how to maximize signal strength to directly boost campaign ROI across client portfolios.
Speaker: Dan Murovtsev (Stape)
Get the exact knowledge, frameworks, and tools needed to successfully pitch server-side technologies to your clients and increase retention.
Speaker: Serge Shkvarnytskyi (Stape)
Continue the conversation, exchange insights, and connect with peers and the Stape & Meta teams.
Timo Thomsen
Head of Signals & Measurement Partnerships EMEA @ Meta
LinkedIn
Timo Thomsen leads Partnerships EMEA with a Measurement & Signals Partner focus within Meta's Monetization Partnerships division.
He drives strategic collaborations with business partners to foster mutual growth by leveraging cutting-edge AI technologies that revolutionize marketing campaign effectiveness and efficiency.
In his role, Timo focuses on seamless signal onboarding, precision targeting, advanced ad optimization, and integrated 3rd party Measurement solutions.
With over 15 years of experience in the measurement and advertising industry, Timo brings a unique blend of expertise spanning product development, sales, marketing science, strategy, and innovation.
Florian Will
Strategic Partnerships EMEA @ Meta
LinkedIn
Florian Will is on Meta’s Strategic Partnerships EMEA team for Signals, where he focuses on building the ecosystem and driving partner-led innovation.
Previously at Google, Florian now works closely with technology partners and cross-functional teams to turn emerging opportunities into scalable, high-impact initiatives, helping advertisers use data to improve advertising performance.
Dan Murovtsev
Product Manager & GTM/sGTM expert @ Stape
LinkedIn
Dan is the Product Manager and GTM/sGTM expert at Stape, having been with the company since day one.
He oversees all core product development, shaping the infrastructure and features that server-side analytics teams rely on daily.
When he’s not managing roadmaps, Dan hosts Stape’s technical webinars and connects directly with the data community at industry events to talk real-world tracking execution.
Join data professionals in Hamburg for practical insights, peer discussion, and networking over breakfast.
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